Philosophy and Program

Bruce Oake treatment follows the disease concept; substance use disorders are progressive and can be fatal if untreated. The good news is that with treatment and a program of recovery, millions of people live healthy, happy, and productive lives. Our goal is to send parents back to their children, sons and daughters back to their families, and to enable people to return to their community.

The Bruce Oake model is based on the Fresh Start 16-week residential treatment program which is a nationally recognized award winning Canadian program out of Calgary, Alberta. This model approaches recovery from a biopsychosocial spiritual cultural perspective and supports individualized well-being.

Med Room

Our 16-week residential treatment program of integrated care is based on a biopsychosocial spiritual cultural model. We deliver daily individual and group counselling sessions utilizing evidence-based modalities. The core of our program is based in manualized 12 step facilitation coupled with CBT and DBT skills workshops, traditional practices and land-based teachings, mindfulness-based stress reduction and relapse prevention, psychoeducation, narrative and family systems therapies, and peer support. Our clinicians are trained and certified ensuring provision of person-centred, culturally responsive, trauma informed care. An individualized goal driven treatment plan is created to meet each person where they are at.

The Bruce Oake Recovery Centre provides services and partner referrals which support individuals within the full continuum of care, from harm-reduction to recovery. Bruce Oake recognizes that not everyone is following the same journey, and Bruce Oake will support a person to connect to resources whether they want to reduce their use or stop using all together. Bruce Oake recognizes that some participants may need to utilize certain medications and therapies in their journey, and referrals can be made.

All participants of the Bruce Oake Recovery Centre are there by choice and have demonstrated a desire to change their lives and stop using alcohol and other drugs. Residents coming to Bruce Oake for treatment will come from many diverse circumstances, however, our services are always voluntary.

The Bruce Oake Recovery Centre is nestled in a peaceful Winnipeg neighborhood surrounded by a beautiful creek and green landscape providing a healthy place to heal. Residents will be exposed to an environment enriched with natural light to help restore and energize their physical well-being. The Centre offers a comprehensive treatment approach delivered by competent staff with the intention of providing recovery supports for individuals, families, and the community. 

Sunny day with a shady tree


Securing employment may be a priority for some individuals in early recovery. Bruce Oake has formalized partnerships with recovery oriented community employment agencies to bridge residents into opportunities post treatment where that is their goal. Highly successful ‘employment first’ interventions across the globe have validated employment as a crucial stabilizing factor for a person’s recovery. Therefore, a key principle to the Bruce Oake Recovery Program is to prioritize and support individuals to secure or retain employment. 

Science-Based 12-Step Intervention

Bruce Oake will be following evidence-based international treatment models that utilize a generalized eclectic approach to achieve best-in-class health and recovery outcomes. This enables Bruce Oake practitioners to select the interventions that will ensure the most effective person-centered therapy is utilized to respond to where the individual is at given their current needs, goals, and strengths. A manualized 12-Step intervention is core to the program model and new research on 12-Step facilitated counselling was published by the Cochrane Review in March 2020. Cochrane Reviews are the gold standard in medicine for integration of all the research about a particular therapy or intervention. (Stanford Medical) This rigorous research evidenced that Manualized 12-Step Interventions are as effective or more so than Cognitive Behavioral Therapy and similar clinical interventions, and produces substantial longer-term health care cost savings of $10,000 per person or up to 40%. 

Trauma-Informed Care

Our program approach comes from research which demonstrates that many forms of trauma are associated with problematic substance use and addiction. This includes post traumatic stress experienced by veterans and first responders, as well as current and intergenerational trauma experienced by Indigenous communities in Manitoba. Bruce Oake Recovery Centre acknowledges the significance of trauma, and fundamental to our program are interventions that support the healing journey required for sustained behaviour change and long-term recovery outcomes. 

Med Room - Exterior